You can’t practice in a bubble:
Nicole chats with Jennifer Newman Sharpe, an Entertainment, IP and Media Lawyer.
Take a genuine interest: clients want their attorney to know who they are, what their interests are so you represent those interests when you represent them.
Be a connector: connect people with each other, with opportunities, think about others and help generate business for others through introductions and connections.
Narrow in on the clients in your niche: be where they are as a speaker or by contributing content – when they need services they’ll think of you and your perspective.
Important not to be a jerk: represent your clients zealously and firmly while treating the opposing party with respect.
Opposing counsel is your peer: remain courteous; peer relationships follow you as long as you’re practicing in that region and practice area.
Social media and providing content: creates an avenue with new audiences that wouldn’t be aware of your services otherwise.
Be confident: and represent yourself in a way that is appealing to the type of people you want to work with, business develop in professional services is different they’re hiring you for you.
Millennial, Mobile, Global: get involved within the community you’re trying to target, give back, you’ll form genuine relationships.