Focus on Effectiveness vs. Efficiency
Nicole chats with Ron Baker, author and VeraSage Institute – Think Tank Founder
Value Pricing: Setting a price commensurate with the value you’ll create for the customer before you do the work.
Value Pricing: Is pricing certainty and reduced risk. When you offer a fixed price with options – customers love it.
Value pricing: Is NOT using an estimate of costs calculated out to a fixed price.
Repetitive tasks have been replaced by technology: More can be done in less time. Businesses that sell time (the billable hour) are being forced to change their business model.
Time doesn’t determine value: Value is a feeling not a number.
Define the business problem: Assign a value and get to work.
Give the customer pricing options: To differentiate service expectation levels.