21: Nail Your Niche with best selling author Aaron Ross
We’re Talking to You Professionals Nicole chats with Aaron Ross, best selling author and founder of Predictable Revenue.com. Check out his latest book, From Impossible to Inevitable. All growth uses the same principals: including professional services. Nailing a niche: where you’re truly unique from others. Become a specialist: approach the market with a specialty. It’s…
ALM SPECIAL EDITION: Higher Volume Leads to Fewer Individual Judgments – We chat with Bryan Caplin of Axiom
Nicole chats with Bryan Caplin – VP, General Manager and Head of Sales for Axiom Law. Strengths/habits that have led to success: Learned to navigate the highs and lows. Prepare, prepare, prepare. Transparency is key – with the team members and clients. Growth strategy: Axiom uses aspects of Challenger Selling specifically: to teach and add value…