Experiment and Try New Things:
Nicole chats with Alexis Diaz, Managing Director of the G100 network and General Counsel of the G100 Companies.
Tactical best practices: Develop a process and track your progress. Use technology to develop a pipeline and support a disciplined approach to cultivating clients.
Success story: Attending a conference, Alexis focused on what she thought she should do. When she altered her approach – and pursued the sessions that interested her, she connected more easily with others.
As a GC evaluating legal services: Be curious about the prospect’s business; ask about their specific needs and challenges as well as the businesses. Remember these points for continuity of conversation.
Economy: When times are uncertain it’s even more necessary to learn WHY organizations use your services.
Innovation: Personal outreach, conversation, and engagement are time tested and not changing. The tools are changing.
Millennial, Mobile, Global:
1 – Do what interests you and you’ll meet people you want to meet
2 – Find what you want to sell (within your practice) and sell what excites you
3 – Go ‘off the clock’ for a portion of the conversation and be transparent about it
4 – Experiment, try new things.
Last word: Business development is an integral part of everything you do. It’s OK to be deliberate about it – you need to have a system, a discipline and a desire to do it.