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16: Target and Tailor – we chat with Ian Turvill of Freeborn & Peters

Control Business Development and You Control Your Career:

Nicole chats with Ian Turvill, CMO, Freeborn & Peters, LLP.

Brief intro: You’re not selling to people, you’re not selling yourself, you’re demonstrating your capabilities.

Habits that lead to success: Persistence – without being overbearing.

Growth strategy: Understand your client as a business person and understand the challenges within their business.

Tactical best practices: Niche and get the business for which you’re best suited.

Millennial, Mobile, Global: Do great work; maintain the connections you made in law school; pick a niche and build a reputation and intellectual capital in that niche.

Last word: If you’re passive around biz development you’ll never have control.